Han Chiang University College Of Communication | Bachelor of Communication (Advertising) (Hons)
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Bachelor of Communication (Advertising) (Hons)

About The Programme

Bachelor of Communication (Advertising) (Honours)

The Bachelor of Communication (Advertising) (Honours) offers students a degree that prepares them for a creative education and professional career in the highly competitive and fast changing global advertising industry. It offers a study scheme that allows students to hone their creative skills and work in a range of agency and corporate environment within the digital advertising and creative industry.

The Bachelor of Communication (Advertising) (Honours) provides students with an integrated approach to advertising studies through the advertising, marketing communication, design and multimedia platforms.  Embedded within the degree is an essential work placement which takes place in Year 3, which helps students to develop the abilities and understanding of the advertising industry. It also provides students the opportunity to build important contacts and develop the network within the profession that can serve as a platform for successful entry into the broadcasting career upon graduation.

YEAR 1 ENTRY

IELTS 6.0 or above

INTAKE

April, July, November

DURATION

Full time: 3 years

Part time: 6 years

Diploma graduates in related field: 2 years

        Internship

4 months

Programme Structure

Year 1

  • Introduction to Advertising
  • Introduction to Mass Communication
  • Introduction to Broadcasting
  • Design Fundamentals
  • Graphic Design 1
  • Photography
  • Human Communication
  • Communication Theories
  • Copywriting
  • English for Communication
  • Presentation Skills
  • Principles of Marketing
  • Religious Philosophy
  • Negotiation Skills/Bahasa Kebangsaan A
  • Media Law and Ethics
  • Creative Advertising Techniques

Year 2

  • Graphic Design II
  • Multimedia Design I
  • Multimedia Design II
  • Academic Writing
  • Brands and Branding
  • Creative Thinking and Problem Solving
  • Reseach Methodology
  • Advertising: Media Plannning
  • Tamadun Islam dan Tamadun Asia (TITAS)/BM Komunikasi 2
  • Hubungan Etnik/Pengajian Malaysia
  • Self-development

Year 3

  • Advertising Campaign I
  • Advertising Campaign II
  • Integrated Marketing Communication
  • Motion Graphics
  • Consumer Behaviour
  • Public Speaking
  • Industrial Training
  • Elective

Career

  • Agency planner
  • Accounts executive
  • Event planner
  • Marketing coordinator
  • Brand manager
  • Copywriter
  • Graphic designer
  • Art director
  • Creative director
  • Advertising designer
  • Advertising manager
  • Media planner
  • Marketing communications manager
  • Events coordinator

Entry Requirement

  • Diploma in Mass Communication/Diploma in Broadcast Journalism or equivalent OR
  • Foundation/STPM/UEC/A-levels or equivalent AND
  • A credit in SPM English (local students); IELTS 5.0 (international students)
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