Han Chiang University College Of Communication | Bachelor of Public Relations (Honours)
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Bachelor of Public Relations (Honours)

About The Programme

The Bachelor of Public Relations (Honours) prepares students for a career in public relations in the digital age. It equips students with the knowledge and skills that emphasise the strategic role of public relations in managing corporate reputation and achieving long-term business goals.

The programme exposes students  to issues that are important to the organisation and the industry. They work with corporate clients through real-life public relations campaigns and event management projects.

Learning the latest and advanced media technology from industry experts through the students’ four-month internship ensures that students of the Bachelor of Public Relations (Honours) have a head start when seeking employment.

ENTRY REQUIREMENT

Diploma in Mass Communication or equivalent Foundation/STPM/UEC/A-Levels or equivalent

DURATION

Full Time – 3 Years. Part Time – 6 Years. Diploma graduates in related field – 2 Years.

INTERNSHIP

4 months

Programme Structure

YEAR 1

  • Human Communication
  • Introduction to Public Relations
  • Design Fundamentals
  • Introduction to Digital Media
  • Introduction to Mass Communication
  • Introduction to Graphic Design
  • Social Media Engagement
  • Writing for Public Relations
  • Event Planning and Management
  • English for Communication
  • Presentation Skills
  • Negotiation Skills / Bahasa Kebangsaan A
  • Religious Philosophy
  • Elective 1

YEAR 2

  • Media Law and Ethics
  • Corporate Communication
  • Event Sponsorship
  • Academic Writting
  • Public Relations Campaign
  • Risk and Crisis Management
  • Corporate Social Responsibility
  • Research Methodology
  • Integrated Marketing Communication
  • Public Relations Project
  • Tamadun Islam and Tamadun Asia
  • (TITAS)/ Bahasa Kommunikasi 2
  • Hubungan Etnik / Pengajian Malaysia 3
  • Self Development
  • Elective II
  • Reputation Management

YEAR 3

  • Public Speaking
  • Dissertation I
  • Dissertation II
  • Public Sector and Non-Private
  • Digital and Inbound PR
  • Elective III
  • Industrial Training

Career

  • Corporate Communications
  • Public Relations Practioner
  • Social Media Manager
  • Marcom Manager
  • Event Manager
  • Digital Editor
  • Media Planner
  • Corporate Event Planner
  • Event Organiser
  • Account Executive
  • Copywriter
  • Media Researcher
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